AD0-E208: Adobe Analytics Business Practitioner ExpertDemo

By Adobe · Question Mode

QuestionQ14

Reporting and Analysis

Refer to the exhibit.

Question Image

What is a valid interpretation of this Segment Comparison between the Purchasers and Non-Purchasers segments?

  • A Video Views/Visitors is the most statistically significant difference between the two segments.
  • B On average, Purchasers view 81% more videos than Non-Purchasers.
  • C Purchasers are 81% more likely to complete a Video View than Non-Purchasers.
Explanation

For Top Metrics, Adobe Analytics calculates Difference Score using a two-sample Mann–Whitney U test and combines the observed relative difference with statistical confidence. A higher score indicates a more prominent, statistically reliable difference; therefore, the metric with the highest score is the most statistically significant difference between the segments.

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