QuestionQ48

Analytics Dashboard Design

At Universal Containers, a dashboard tracks sales metrics. Conditional formatting has been applied to the Opportunity amount field: it displays green for closed won and red for closed lost.

How should a CRM Analytics consultant improve the dashboard design to make it more accessible for users with color vision challenges?

  • A Add up and down arrow next to the KPIs to make it more understandable.
  • B Make the numbers bold to emphasize whether it is won or lost.
  • C Position Alt Texts next to the KPIs to make it more understandable.
Explanation

Status information conveyed through green and red should be supplemented with a non-color indicator. Up and down arrows next to KPI values provide a distinguishable visual cue for the outcome, helping users who cannot reliably differentiate the colors.

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