Certified Marketing Cloud Email SpecialistDemo

By Salesforce · Question Mode

QuestionQ8

Email Marketing Best Practices

Northern Trail Outfitters manually sent an HTML email to subscribers that includes a link to the incorrect landing page for a particular campaign.

Which option minimizes the impact of this error?

  • A Send another email to the same subscribers containing the correct link.
  • B Update the link in the stored email content and it will be pulled in automatically.
  • C Locate the job under Tracking and update the URL in the Job Links tab.
  • D Have Support recall the email if it has not yet been opened by a subscriber.
Explanation

For a completed HTML email send with click tracking enabled, Marketing Cloud Engagement can update the destination URL for that specific job in Email Studio Tracking’s Job Links tab. The tracked link redirects subscribers to the corrected landing page while leaving the original email content unchanged and avoiding an additional send.

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