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QuestionQ6

Subscriber and Data Management

Northern Trail Outfitters (NTO)'s data team has configured a data extension containing all customer transactions from the past 90 days. NTO's marketing team wants to target customers who purchased a camping tent or foldout camper during the last week; however, this campaign must exclude anyone with a silver status.

Which three tools should be used to segment this data?

  • A Journey Builder Entry Source, Filter Definition, Segment Builder
  • B SQL Query, Decision Split, Data Designer
  • C SQL Query, Filter Definition, Journey Builder Entry Source
Explanation

An SQL Query Activity can retrieve records that meet transaction-based criteria and write them to a data extension. A Filter Definition segments a data extension by evaluating its field columns and can apply an exclusion such as a status that is not silver. The resulting sendable data extension can be configured as a Journey Builder entry source, which provides the journey audience. A Decision Split evaluates contacts only after they have entered a journey, while Data Designer defines data relationships rather than creating this segment.

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