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QuestionQ3

Subscriber and Data Management

Northern Trail Outfitters (NTO) needs to create a sendable data extension containing customer information. NTO customers are identified by a unique alphanumeric Customer ID, and Email Address is a required field.

How should the data extension be configured?

  • A Customer ID is Primary Key and relates to Subscriber ID
  • B Email Address is Primary Key and relates to Subscriber Key
  • C Customer ID is Primary Key and relates to Subscriber Key
  • D Email Address is Primary Key and relates to Subscriber ID
Explanation

A unique alphanumeric Customer ID is the appropriate primary key and can serve as the subscriber identifier. A sendable data extension should relate that identifier to the Subscribers table’s Subscriber Key; Email Address remains required to provide the email destination. Salesforce documents Subscriber Key as the text value that uniquely identifies a subscriber and permits text fields to be related to Subscriber Key.

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