Certified Marketing Cloud Email SpecialistDemo

By Salesforce · Question Mode

QuestionQ25

Subscriber and Data Management

Northern Trail Outfitters must send a transactional email to every customer who purchased an item that was recently recalled. The email must reach each applicable customer, including customers who have unsubscribed.

Which component should the Marketing Cloud email specialist configure to provide this functionality?

  • A Send Classification
  • B Sender Profile
  • C Delivery Profile
Explanation

A Send Classification specifies whether an email is Commercial or Transactional. Transactional messages are eligible to be sent to unsubscribed subscribers unless the configuration is set to honor source and publication-list opt-outs; this supports critical notices such as a product recall.

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