QuestionQ20

Email Marketing Best Practices

Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. It is concerned that the new initiative’s campaign could affect deliverability for its consumer retail sends. NTO has purchased a second IP address for email sending from the corporate site.

Which feature would be used to specify the IP address used for retail versus corporate?

  • A Sender Profile
  • B Delivery Profile
  • C Send Definition
  • D Send Classification
Explanation

A Delivery Profile specifies delivery settings, including the sending IP address. When multiple dedicated IP addresses are available, it can select a particular private IP so retail and corporate sends can use separate IPs.

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