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By Salesforce · Question Mode

QuestionQ86

Scripting and Automation

A developer needs to configure performance tracking for content that is dynamically generated by AMPscript in an email.

Which step should be taken to accomplish this objective?

  • A Enable impression tracking and utilize AMPscript impression function
  • B Configure a reference content block in Content Builder
  • C Add a unique impression identifier in the HTML tags within the generated content
Explanation

Impression tracking measures defined regions of an email, including dynamic content. AMPscript provides impression-region functions such as BeginImpressionRegion() and EndImpressionRegion() to identify that content for tracking, with impression tracking enabled for the email.

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