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By Salesforce · Question Mode

QuestionQ76

Scripting and Automation

A developer is investigating the reason for incomplete link-tracking results from an email send.

How should the AMPscript RedirectTo function be characterized with respect to link tracking?

  • A It ensures link href values containing AMPscript variables are recorded in tracking
  • B It ensures link href values containing HTML bookmarks or anchors are recorded in tracking
  • C It ensures static link href values are recorded in tracking
Explanation

RedirectTo() creates a link from a URL held in an attribute, data extension field, or AMPscript variable, and it is used in an HTML email anchor tag’s href attribute to support tracking of that dynamically generated destination. Static links do not require this function, and it is not intended to make bookmark or anchor links trackable.

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