Certified Marketing Cloud Developer

By Salesforce · Question Mode

QuestionQ76

VerifiedScripting and Automation

A developer is investigating the reason for incomplete link-tracking results from an email send.

How should the AMPscript RedirectTo function be characterized with respect to link tracking?

Explanation

RedirectTo() creates a link from a URL held in an attribute, data extension field, or AMPscript variable, and it is used in an HTML email anchor tag’s href attribute to support tracking of that dynamically generated destination. Static links do not require this function, and it is not intended to make bookmark or anchor links trackable.

Learn more

Community Discussion

No comments yet. Be the first to start the discussion!