Certified Marketing Cloud Developer

By Salesforce · Question Mode

QuestionQ57

VerifiedMarketing Cloud Channels

A developer is creating a landing page in Marketing Cloud and an email containing a Call-To-Action (CTA) link. The landing page will show personal information about the subscriber.

How could the developer create the CTA link?

Explanation

AMPscript CloudPagesURL() creates a CloudPages landing-page URL with an AES-GCM encrypted query string and is designed for links from emails. It securely carries subscriber-related context for personalizing the landing page without placing personal identifiers in plaintext URL parameters.

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