Certified Marketing Cloud Developer

By Salesforce · Question Mode

QuestionQ41

VerifiedData Modeling and Management

Northern Trail Outfitters wants to use Personally Identifiable Information (PII) to personalize email communications, but does not want to store PII in Marketing Cloud.

Which feature can they use to personalize emails using an external data source?

Explanation

Tokenized Sending retrieves sensitive contact data, including PII, from an external system through an API at send time. Marketing Cloud Engagement stores only a token and uses the resolved values to address and personalize the email; the sensitive data is not retained in the Marketing Cloud Engagement database.

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