QuestionQ15

VerifiedData Modeling and Management

Northern Trail Outfitters (NTO) wants to identify the best identifier for subscribers across every channel.

What should be recommended?

Explanation

Contact Key is the unique identifier used to associate a contact’s data and subscriptions across channels. It is designed to be channel-independent; Salesforce recommends using a unique value not tied to a particular channel, rather than an email address. Subscriber ID is an internal system surrogate key and is not intended for Engagement activities.

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