Certified Marketing Cloud Developer

By Salesforce · Question Mode

QuestionQ128

VerifiedScripting and Automation

An email needs custom AMPscript to add the subscriber’s zip code to a link in the email. A field called zipcode already exists in the sending data extension. Marketing Cloud must track subscribers who click the link.

Which two AMPscript functions should be used for this setup?

Explanation

Concat() combines the base URL with the subscriber’s zipcode value. RedirectTo() creates a clickable email link from a data-extension field or variable and provides tracking information for clickable links in an email when used in the HTML anchor’s href attribute.

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