Certified Marketing Cloud DeveloperDemo

By Salesforce · Question Mode

QuestionQ114

Scripting and Automation

A marketing director at Northern Trail Outfitters wants to analyze the Send, Click, and Open Data Views.

Which activities should the developer create to generate the data before transferring it to the SFTP?

  • A Query Activity > Tracking Extract
  • B Filter Activity > Data Extension Extract
  • C Query Activity > Data Extension Extract
Explanation

Send, Click, and Open tracking information resides in Marketing Cloud Engagement Data Views, which are queried with an SQL Query Activity. The query writes the results to a data extension; a Data Extension Extract then creates the export file for subsequent transfer to SFTP.

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