QuestionQ446

Product

A project manager has been assigned to lead development of a new application for a company. The application will be used extensively by all company employees worldwide. During the first meeting with key project stakeholders, the project manager is asked to find a way to determine every possible type of user who could interact with the application being developed.

What should the project manager do next?

  • A Push it back due to the number of users and socialize the idea of developing a standard application and training session for all users.
  • B Identify and create personas that can help the team better understand the needs of the target user base.
  • C Build a minimum viable product (MVP), a standard application for all users, and release the new version (per users/areas).
  • D Engage the human resources (HR) team to identify the key users and interview all of them accordingly.
Explanation

User personas are representative profiles of distinct user groups, capturing their goals, characteristics, behaviors, and needs. Creating them helps the team understand the target user base and design an application that supports the different types of employees who will use it.

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