QuestionQ12

Relationship Management and Communication

Which TWO of the following are benefits that an internal service provider gains from marketing its services to an internal customer?

  1. The service provider can choose from a wider range of services.
  2. The service provider can influence the demand for services.
  3. The service provider can make better use of its services.
  4. The service provider can purchase services from external service providers.
  • A 1 and 2
  • B 2 and 3
  • C 3 and 4
  • D 1 and 4
Explanation

Marketing services internally helps the service provider shape and manage customer demand (avoiding unrealistic expectations or unnecessary consumption) and promotes better utilization of the services already offered (reducing waste and improving efficiency of existing capacity). Choosing from a wider range of services or being able to purchase from external providers relate to sourcing strategy, not to the value gained from marketing.

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