QuestionQ95Verified/Governance and Management ObjectivesCopy linkReport a problemAsk AstroTutorSave questionWhat is the PRIMARY objective of implementing the managed innovation process?AImproving customer experienceBAvoiding technological obsolescenceCEnhancing brand reputationShow AnswerAnswerExplanationManaged innovation focuses on identifying, evaluating, and adopting relevant technological advances so the organization remains current and avoids technological obsolescence. Customer experience and brand reputation may improve as secondary outcomes, but neither defines the practice’s primary objective.Show comments0Show commentsCommunity DiscussionNo comments yet. Be the first to start the discussion!
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