QuestionQ74

VerifiedData Life Cycle Management

An online retail company needs to decide how to manage users’ data when they unsubscribe from marketing emails sent through the website. Which option is the BEST method for handling personal data that has been restricted?

Explanation

A suppression flag on a user’s email address prevents promotional messages from being sent while allowing the organization to retain the information for legitimate non-marketing purposes. This implements the requested restriction without unnecessarily deleting the user’s account or all associated data.

Community Discussion

No comments yet. Be the first to start the discussion!