QuestionQ216

Privacy Risk Management and Compliance

An audit of an organization’s customer relationship management (CRM) system found duplicate user accounts for many customers. Which of the following should be the IT privacy practitioner’s GREATEST concern?

  • A Duplicates may lead to increased customer inquiries and communication costs.
  • B Lack of data quality violates database integrity rules.
  • C Lack of data quality may result in increased audit findings.
  • D Critical communications may not reach the correct customer contacts.
Explanation

Duplicate customer accounts can cause essential privacy-related or other critical communications to be routed to an incorrect contact or not delivered to the intended customer, undermining accurate communication with data subjects.

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