QuestionQ152

Privacy Risk Management and Compliance

An online retailer recently acquired a travel company and plans to share its retail customer database with the new company for marketing purposes. Which data protection principle faces the GREATEST risk of violation?

  • A Data portability
  • B Data integrity
  • C Data use limitation
  • D Data transparency
Explanation

The data use limitation principle requires personal data to be used only for specified, legitimate purposes and not repurposed incompatibly. Disclosing retail customer data to a travel company for its marketing may exceed the original retail-related purpose.

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