Targeted marketing refers to using data analysis and AI to customize offers, pricing, and advertisements to specific individuals or audience segments based on their behavior, preferences, and characteristics. Real-time dynamic pricing and personalized ad delivery are core examples of targeted marketing enabled by AI. Superintelligence refers to a hypothetical AI that exceeds human cognitive capabilities across all domains, which is unrelated to marketing personalization, and 'behavioral AI' is not a standard term for this practice.
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