AAISM: Advanced in AI Security Management

By Isaca · Question Mode

QuestionQ122

AI Risk Management

An organization intends to use AI to analyze customers’ shopping patterns, predict their interests, and send targeted, customized marketing emails. Which of the following should be done FIRST?

Explanation

Customer consent establishes a lawful, transparent basis for using shopping-pattern data to profile interests and deliver personalized marketing emails. Updating terms, validating email addresses, or training marketing staff does not replace consent for that data use.

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