QuestionQ79

Federal Privacy Laws

What is the most important action an organization can take to comply with the FTC’s position on retroactive changes to a privacy policy?

  • A Describing the policy changes on its website.
  • B Obtaining affirmative consent from its customers.
  • C Publicizing the policy changes through social media.
  • D Reassuring customers of the security of their information.
Explanation

For material retroactive changes to privacy practices, the FTC requires affirmative express consent from affected consumers before previously collected information is used under the changed policy. Notice alone does not satisfy this consent requirement.

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