QuestionQ109

The U.S. Privacy Environment

After reviewing the situation, the data privacy leader finds that the Company’s documented data inventory is outdated. What is the next best source of information for assisting the investigation?

  • A Reports on recent purchase histories
  • B Database schemas held by the retailer
  • C Lists of all customers, sorted by country
  • D Interviews with key marketing personnel
Explanation

Accurate data mapping depends on input from personnel in the business functions that collect, use, store, and share personal data. Interviews with key marketing personnel can reveal the customer-data flows and uses that an obsolete inventory may omit. The ICO recommends consulting staff to obtain an accurate picture of processing activities and engaging people across the organization when mapping personal data.

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