CIPP/E: Certified Information Privacy Professional/EuropeDemo

By IAPP · Question Mode

QuestionQ24

European Data Processing

In which of the following situations would an organization be MOST LIKELY required to comply with both ePrivacy and data-protection rules?

  • A When creating an untargeted pop-up ad on a website.
  • B When calling a potential customer to notify her of an upcoming product sale.
  • C When emailing a customer to announce that his recent order should arrive earlier than expected.
  • D When paying a search engine company to give prominence to certain products and services within specific search results.
Explanation

A live call to a potential customer to promote an upcoming sale is direct marketing conducted through electronic communications and involves the customer’s personal contact data. Live telephone marketing must comply with ePrivacy/PECR requirements as well as data-protection law.

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