QuestionQ22

Privacy Operational Lifecycle: Protect

A marketing team routinely exports spreadsheets for analysis that include customer name, birthdate, and home address. These spreadsheets are regularly emailed among members of various teams, including employees who do not require such detailed data.

What is the best way to reduce overall risk?

Explanation

Data minimization reduces privacy and security exposure by exporting only the level of detail needed for analysis. Using categories such as age ranges and geographic regions removes or generalizes direct and precise personal information, limiting the harm from unnecessary internal sharing.

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