QuestionQ21

Advanced Analytics - Theory, Application, and Interpretation of Results for Eight Methods

When applying association rules, what is an itemset?

  • A Set of continuous variables that are linked
  • B Set of discrete variables that are linked
  • C Support
  • D Confidence
Explanation

An itemset is a set of discrete items or variables considered together, typically representing items that occur jointly within transactional data. Support and confidence are metrics for evaluating itemsets and association rules.

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