AD0-E556: Adobe Certified Master - Adobe Marketo Engage ArchitectDemo

Question

A company has the native Adobe Marketo Engage sync with Microsoft Dynamics in place. The business consistently exceeds their database limits. It needs to limit database growth and remove certain records from Marketo Engage.

Which two actions should the Marketing Operations team recommend to solve this issue?

Choose two

A Delete any Leads or Contacts from Marketo Engage in the sync with no email address or invalid email address
B Work with the Dynamics CRM admin to hide certain records that should not be in the sync using the Dynamics “inactive” functionality
C Design an inactive monitoring process using scoring and have them removed from the sync by Dynamics using the Custom Sync Filter functionality
D Block unwanted Leads and Contacts from the sync based on a set criteria using the Custom Sync Filter functionality
E Block inactive Leads and Contacts from the sync using the Custom Sync Filter functionality

Explanation

Removing Leads/Contacts with no or invalid email addresses is a standard data-hygiene step that reduces existing database bloat, since these records cannot be used for email marketing and only consume database capacity. Separately, the Custom Sync Filter functionality in the native Marketo-Dynamics sync allows administrators to define specific criteria so that unwanted Leads/Contacts are never synced into Marketo, which controls future database growth. Together, these two actions address both the existing overage and prevent continued growth, which is why they are the recommended combination rather than relying on Dynamics-side 'inactive' flags or scoring-based processes that aren't part of the sync filter mechanism.

AD0-E556: Adobe Certified Master - Adobe Marketo Engage ArchitectDemo

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