QuestionQ2

Section 2A: Marketo Data Architecture Design

A company sets up Workspaces and Partitions to support global regional marketing operations. They want to separate their Workspaces into North America, APAC, and EMEA regions so that each region cannot see another region's marketing activities. They also maintain a Default Workspace, which has access to all Person Partitions, while each regional Workspace only has access to its own regional Person Partition. The default dedupe key for the Unicorn Adobe Marketo Engage instance is email address.

A form that exists in the North America Workspace is filled out by a new person.

What default behavior should be expected?

  • A The new person will be created in the default Partition and immediately routed to the North America Partition
  • B The new person will be created in the North America Partition where the form exists
  • C The new person will be created in the default Partition and should remain there as long as the North America workspace has access to the default Partition
Explanation

When a new person fills out a form in a Workspace, Marketo creates that person record directly in the Partition associated with that Workspace. Since the North America Workspace is mapped to the North America Person Partition, the new lead generated from the North America form is created in the North America Partition immediately — there is no intermediate creation in a Default Partition followed by routing.

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