QuestionQ15
Section 4: Advanced Marketo GovernanceUnicorn has experienced ongoing data quality problems within their Adobe Marketo Engage instance. An audit determined that a major contributing factor was that Marketers and IT staff lacked knowledge of best-practice processes for the following tasks:
- Importing data into Marketo Engage or the CRM in the wrong format or with outdated information
- Configuring forms to follow Data Standardization guidelines (such as having a String Country field to complete)
- Importing large purchased lists without performing any minimal validation
Unicorn has accepted the auditor's recommendation to implement enablement as part of the solution to these problems.
Which two steps should be included as part of this enablement?
Choose two
- A Set up a Roles and Permissions workshop with the CMO and CIO to capture and enforce the right level of access for level of Marketo Engage usage
- B Remove access to users who are the ’worst offender’ until they have successfully passed the Marketo Certified Associate Exam
- C Align IT and Marketing Ops teams on what level of responsibility each team should have on data management in Marketo Engage
- D Buy lists from a third-party data provider that are GDPR compliant with no country values
- E Set up training sessions that covers List Import and Form best practices for both day-to-day users and Marketo Engage ‘Power Users’
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