AD0-E556: Adobe Certified Master - Adobe Marketo Engage Architect

Marketo's recommended scoring architecture centralizes all scoring logic in a dedicated Scoring Program. Smart Campaigns are built to trigger off the relevant behavior (in this case, submission of each specific form) and route into that Scoring Program, where a 'Change Score' flow step applies the point value. Rather than hardcoding the score numbers directly in each flow step, best practice is to reference 'My Tokens' set up in the program (e.g., a token for +3, +7, and +15) so that all score values can be managed and updated from one central location without editing individual forms or campaigns. This token-driven, Change Score flow step approach is scalable because future score adjustments require only a token change in the Scoring Program, not modifications across every form or hidden field.