AD0-E213: Adobe Analytics Developer ProfessionalDemo

By Adobe · Question Mode

QuestionQ11

Adobe Analytics Developer Professional Prep Guide

Which scenario warrants using processing rules in Adobe Analytics?

  • A The page name for checkout is “checkOut”, and the product manager would like to fix the historical values that have been captured so far in Pages report
  • B The product manager has launched a new iOS/Android app, and the data are being captured in context variable, which needs to be mapped to eVar/props
  • C The product marketing team has launched a new social media marketing campaign and would like to see campaign performance in the last touch channel report
Explanation

Adobe Analytics processing rules can map values captured in context data variables into reporting variables such as eVars and props as incoming data is processed. This is especially useful when an app sends its data as context variables. Processing rules take effect only for newly processed hits and do not alter historical report values. Adobe: Processing rules overview

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