AD0-E121: Adobe Experience Manager Sites Business Practitioner Expert

By Adobe · Question Mode

QuestionQ8

No official percentage-weighted topic/domain breakdown was available on Adobe’s public certification pages for AD0-E121

A company wants to personalize the user experience by targeting marketing banners to users based on CRM data. The company also wants to simulate the personalized-content experience to verify that the targeted content is displayed to the intended users.

Which AEM functionality should the Business Practitioner recommend?

Explanation

ContextHub stores and uses context data for personalization, includes segmentation to resolve applicable audiences, and lets authors switch personas and simulate the user experience while authoring pages. This supports testing whether targeted marketing banners display to the intended CRM-based user segments.

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